By Jessica Feese (Creighton University)

Anyone looking to buy a bookstore? Recent news has it Barnes & Noble is on the lookout to sell. Barnes & Noble enthusiasts may treat this as the end of the world, but just look at the facts: Barnes & Noble (B&N) is a company that sells elastic goods. In other words, there are a lot of substitutes to the company, books are a luxury, and time is money. And demand for books from Barnes & Noble has been slowly decreasing. As proven by Fortune.com, “the company’s market value is around $400 million, down about 80% from its 2006 all-time high about $2 billion”.   Continue reading “Barnes & Noble or Barnes & No More?” →